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Case Study · TV Commercial + Video
A Redding home-loan team with a big personality. We turned that personality into a military-themed TV commercial that people remembered, and it won a Telly Award.
Where They Started
To most people, a mortgage lender is a name on a form. Rates and programs look the same from one office to the next, so the choice often comes down to whoever the real estate agent mentions first.
Benji Edwardson had been helping Redding families buy homes since 2004, and he had something most lenders don’t: a personality people remember. The job was to get that on screen.
The Vision
Instead of rates and fine print, we built the spot around one idea: Benji is out there protecting your mortgage. A backyard “military operation,” a squad of kids as the troops, and Benji in camo paint, hiding in the bushes.
“Protecting your mortgage,” told as a family backyard mission.
Benji leading a family cast on camera, so the brand feels like a person.
A 30-second broadcast spot plus a 15-second cut for YouTube and social.
Logo, phone number and lending disclosures on every end card.
What We Built
The Telly-winning spot opened the door. From there we kept building: a second commercial, and a series of short videos that walk clients through every step of getting a home loan.
1TV commercial · 2019
We wrote, cast, directed and edited a 30-second, military-themed commercial that made a home-loan team the fun one in the room: Benji and his crew on patrol, protecting your mortgage. We delivered a 15-second cut for YouTube too. The spot won a Telly Award.
On patrol · Undercover · Camouflage
2Follow-up commercial
A second 30-second spot, filmed at a park outside Redding, kept the same family-first, fun tone going so the next campaign felt like the same team.
3Client video series
Buying a home is confusing, so we made Benji the guide. Eight short videos go out as a client moves through the loan: welcome, pre-approval, finding the house, disclosures, conditional and full approval, refinancing and a thank-you. We also filmed a market update in the same style.
Welcome video · the first one every new client gets
The Outcome
“Protecting Your Mortgage” won a Telly Award, which honors the best video and television work from around the world. For a local lender in Redding, that is a rare kind of spotlight.
The 15-second cut alone has passed 232,000 views on YouTube. People who have never needed a mortgage know who Benji is, and when they do need one, they know who to call.
The video series keeps that same personality going after the first call, so every client hears from Benji at every step of the loan.
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Every one of these started with a conversation. Book a free Discovery Call and we’ll map out where you are and what’s possible next.
